Steve Jobs finds it hard to take responsibility. If only he made the shortest news conference ever, and made do with -
"We're going to do whatever it takes to make them happy and if we can't make them happy we're going to give them a full refund and say we're really sorry we inconvenienced you, and we're going to do better next time".
But no. He had to make a long series of accusations regarding competition and attempts at lowering the importance of a the problematic nature of a cellular phone that just isn't available as a cellular phone, 100% of the time.... Steve. Really. Listen. People trust Apple to take responsibility, fix the problem, and keep aiming at being the best. Leave excuses to others. Stand up like a man, explain that you fucked up in the design, but that the problem has a relatively reliable fix, that you will provide that workaround, free of charge, to anyone, and that you are already working on the next model to be free of that problem. I know that it is hard. you probably have piles of Iphone 4 GS with the poor antenna design floating in boats or flying in planes from china, and you definitely don't want to be stuck with them, or lose a generation like Microsoft did with her Kin. But you have something much more important than that at stake here - Apple's reputation.
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