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Thursday, July 7, 2011

is online sharing growing or is it a mirage ?

Mark Zuckerberg the trends in Facebook, and claimed that Online Sharing is growing at an exponential rate, and that 4 Billion items are shared each day on Facebook.
As much as the description and numbers are impressive,  I'm afraid this statement should be taken with a grain of salt. During that event Zuckerberg has revealed that Facebook has reached the 750,000 active users milestone this month. Divide 4 billion by that active users number, and you get an average of 4 items per user per day. Now, lets recall that many sharing-events are automatic updates by users, and that some users are more active than others, and things appear less impressive.
Considering my own personal experience at Facebook, things appear as if the social network has reached a static stage in its development.
It surely has to do with its maturity, and the way privacy definitions have finally been realized and are used  by the social network users (one rarely sees nowadays the embarrassing information sharing messages of the past). There are probably sub-networks that are more active than others, with a different nature than the sub-network I'm familiar with. And yet, while one has to respect the immense technological challenge of supporting an active community of such magnitude, which produces such a daily output, one also has to wonder what part of this immense output, be its growing rate expanding or static, is actually useful.    

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