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Wednesday, February 8, 2012

Google's fuss over privacy: rejoice or lament ?

Repeatedly encountering Google's notifications regarding its changing privacy policy, one cannot help but feel that something big and important is happening.

Then one reads the privacy policy. Takes a look at other policies. Peeks at the FAQ. And one scratches one's head. Why all the fuss ?


All they say is that the change means Google shall be combining together all the information it has regarding the activities of a single Google account. To be frank, I was sure they were already doing it.

So, why is it so important for them to repeatedly tell me that they are going to "treat you as a single user across all our products."  ?

I did some search around, and it seems that others are just as clueless as I am.

We all know the deal Google has been offering, and we all take it happily: we let them have a glimpse at our data, and they let us use excellent products for no additional cost.

So what is new ? They are not asking for more information, are they ? They are just going to use the information we already gave them more efficiently, and while doing this, they even simplified all the legal Mumbo-jumbo and made it much clearer to read. Simpler legal relations and better products. Couldn't be better, could it ?

But if everything is so great, why are they working so hard to make sure we pay attention to this change ?

Considering Google's blunder with Google Buzz, probably Google's greatest blunder to date, one feels this probably has something to do with Google's social network, Google-plus.  


One cannot help but feel that there is a catch here.

But what is it ?

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