spending too much time on SEO ?

Spending too much energies on SEO (optimizing one's website to the whims of Search Engines) has suddenly become a lot less appealing. Google's Matt Cutts has revealed in an interview reported by searchengineland that Google is "trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."